Project
Airback
the world’s first backpack brand with a built-in vacuum-sealing system.
the world’s first backpack brand with a built-in vacuum-sealing system.
The Challenge
The brand had visually strong content, but repeat purchases were low. Customers bought once but rarely returned.
Most videos focused on the bottle and visuals, not the emotion behind the scent. Without emotional connection, purchases stayed transactional.
The brand had visually strong content, but repeat purchases were low. Customers bought once but rarely returned.
Most videos focused on the bottle and visuals, not the emotion behind the scent. Without emotional connection, purchases stayed transactional.
Our Approach
We shifted from bottle-focused visuals to sensory storytelling. Each video centered on one emotion, scenario, or identity tied to the scent.
Creator-led narratives made the fragrance feel personal and expressive, strengthening emotional connection and encouraging repeat purchases.
We shifted from bottle-focused visuals to sensory storytelling. Each video centered on one emotion, scenario, or identity tied to the scent.
Creator-led narratives made the fragrance feel personal and expressive, strengthening emotional connection and encouraging repeat purchases.
Results
36%
Repeat Purchases
2.7x
Increase Engagement
41%
Higher AOV
